Rori
Pitts
Get in touch:
Senior Video Editor
Story-Driven Content | Long-Form & Short-Form
NY based, remote friendly Senior Video Editor with 10+ years shaping story-driven content across broadcast, branded, and digital platforms. Strong in translating complex material into clear, engaging narratives from raw footage through final delivery. Experienced leading projects end-to-end, working closely with producers and creative teams to refine structure, pacing, and story under tight deadlines.
_edited.png)
Editorial Approach
I work with large volumes of unscripted footage and focus on finding what actually drives the story. That usually means building around character, tightening pacing, and cutting anything that slows things down.
I like working closely with producers to get the strongest version of an episode without overworking it.
Integrated pre-produced footage with live host segments, shaping pacing and flow to highlight key features and support brand messaging
Dyson
Amazon Live
Edited short-form branded content for live commerce, shaping product demos for clarity, pacing, and real-time audience engagement.
Delta Faucet with Alexa Technology
Amazon Live
Cut promotional content for live commerce, focusing on clear messaging, product demonstration, and fast-paced viewing for digital audiences.
Selected Editorial Work
Balanced process and judge-contestant interaction, pacing the first taste reveal while weaving in interviews to build anticipation across competitors
Moonshiners: Master Distiller
Discovery
Shaped competition narratives, building tension through eliminations, rivalries, and character stakes.
Shaped a time-sensitive rescue sequence by tightening pacing and intercutting action with communication to maintain urgency and clarity.
Hawaii Air Rescue
The Weather Channel
Cut high-stakes rescue stories from verité footage and interviews, keeping pacing tight while clarifying complex situations.
Structured the client decision reveal, pacing dialogue and reaction beats to build tension and land the unexpected outcome between both designers
Divided By Design
HGTV
Structured renovation stories around contrasting design styles, balancing couple dynamics, creative conflict, and transformation.
Shaped a search narrative by intercutting interviews, reenactments, and verité, building tension as a loved one retraces her steps
Justice By Any Means
TV One
Built investigative stories from interviews and archival material, maintaining clarity, tension, and emotional impact.
Shaped a character-driven moment through restrained pacing and minimal scoring, allowing the emotion to fully land.
Basketball Wives
VH1
Cut ensemble scenes around character dynamics and conflict, keeping multiple storylines clear and moving.
Selected Credits
Branded & Digital Work
Moonshiners: Master Distiller • Discovery
Divided By Design • HGTV
Called to the Wild • National Geographic
Hawaii Air Rescue • The Weather Channel
Justice by Any Means • TV One
Rehab Addict • HGTV & DIY
American Rehab: Restoring Victoria • DIY
Big Beach Builds • DIY
Basketball Wives • VH1
Love & Hip Hop: Atlanta • VH1
Families of the Mafia • MTV
Black Ink Crew: Chicago • VH1
MTV Cribs • MTV